Welcome to IPP Thursday! In this episode, Lynn delves into the common misconception that the clients who need you the most are the ones who are actively seeking your services. In fact, oftentimes your perfect clients are those who have no idea that you can provide them with the solutions they need. Lynn shares her insights on how to identify and reach these potential clients and build lasting relationships with them. Tune in to discover how to expand your client base and tap into new opportunities that you never knew existed!